5 ways to release products users love

by Demari Miller

In today’s world entrepreneurs have so much access to information. So by all means, if you feel you have consensus that your product will work, feel free to ignore this article.

But if you’re like the other 98% of us, you understand that it’s almost impossible to predict what the market needs based on feeling.

Here are some ways to cut the noise and find out whether or not your product will work.

📢 This assumes you already have a product, if you don’t. Check out the following article on market research for the beginning stages

Building out low code prototypes

Don’t get me wrong, I am NOT a fan of no code and write extensively on not depending on it. However there is a niche place for it. Where things are messy and unpredictable, low-code or no-code solutions can be a great asset. Specifically, they serve as an excellent starting point for creating product prototypes.

Instead of spending weeks or months developing a fully functional product only to discover that your audience doesn't resonate with it, consider building a minimal viable prototype. A low-code or no-code platform will allow you to quickly assemble a working model of your product, which you can then use to gather early feedback and insights.

These platforms offer drag-and-drop interfaces, enabling you to construct your prototype swiftly and without the need for extensive coding. Such a swift turnaround means that you can quickly test, iterate, and retest different versions of your product based on user feedback.

[@portabletext/react] Unknown block type "image", specify a component for it in the `components.types` prop

Conducting User Interviews

Once your prototype is ready, it’s time to put it in front of potential users. User interviews are an invaluable source of qualitative data and can provide insights into how users interact with your product and what they think about it.

Ensure that your interviews are structured in such a way that allows for open-ended responses. Avoid leading questions that may inadvertently influence their feedback. Remember, the purpose here is to learn about their raw and unfiltered experience with your product.

Utilizing Surveys and Questionnaires

Alongside user interviews, surveys and questionnaires can be instrumental in gauging the user's reaction to your product. They allow you to collect quantitative data from a larger audience. This method can be particularly useful when you need to validate a hypothesis you've developed based on your user interviews or prototype testing.

You might ask about the ease of use, overall design, and specific features of the product. Remember to keep your questions clear and concise to get the most accurate responses.

Analyzing User Behavior with Heatmaps

Heatmaps are a powerful tool that can help you visualize exactly how users are interacting with your prototype. They provide you with information on where users are clicking, how far they scroll, and what elements are attracting their attention. This quantitative data can be crucial in fine-tuning your product design, helping you to remove superfluous features or highlight those that attract the most engagement.

Leveraging A/B Testing

Finally, A/B testing can help you make data-driven decisions about your product. By presenting two variations of a product to different subsets of users, you can measure which version performs better for a given conversion goal. This is especially useful when you are unsure about specific design choices or features and want to let your users decide which they prefer.

In conclusion, user research is not a step that should be skipped when building a market-ready product. These steps ensure that you’re building a product that not only you believe in but one that your potential customers need and want. Remember, your product should solve a problem for your users - the only way to know whether it does is to ask them. By placing the user at the center of your design process, you increase the chances of creating a product that resonates with your target audience and, as a result, increases the potential for success in the market.

Our offices

  • Headquarters
    6001 Cass Ave
    Detroit, Michigan